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What we seen would be that the subjects that are captivating to consumers are the ones that influence their daily life. For example, we did a story about Shein [the Chinese on the net vogue retailer] and it scored about 16 million views on one System and about 10 million sights on Yet another just one. Gossip stories also score plenty of sights, as perform some human-fascination stories, as well as engineering stories.